Roastraft, located in Westham, made a significant investment in roasting machines. With a vision to promote their freshly roasted coffee beans and a desire to tap into a broader audience, the cafe recognized the urgent need to transition online. This digital move aimed not only to increase their sales but also to offer a convenient platform for loyal customers and attract potential customers.
Introducing GymTrackAI: a groundbreaking fitness app set for a 2024 debut, uniquely blending AI's power with personalized fitness guidance. As a solo designer, I've crafted an app that serves both seasoned fitness enthusiasts and beginners, offering custom workout and meal plans tailored to individual goals. Featuring a standout tool allowing users to scan gym equipment for instant tutorials, GymTrackAI promises to be a beacon for those navigating the fitness landscape, ushering in a new era of digital personal training.
A comprehensive redesign effort was undertaken for the restaurant app, Kura. The goal was to transform the app's user interface into an intuitive and user-friendly platform, elevating the overall experience. Users primarily faced challenges with a clashing color scheme, intricately nested and hidden features, and an excessive number of modals crowding the home screen tab. I built contextualized flows for various scenarios to ensure comprehensive app usage. After several rounds of testing and iterations, we arrived at the app's final look.
During my time at Popchew, I continuously explored and iterated our visual language by optimizing the information architecture and improving the user experience. By updating the current version piece by piece, we introduced a new design system and components. However, the main goal of these iterations was to implement them slowly, testing and transforming the overall experience.
